Preparing to Conduct Business Research Res/351 Essays

Preparing to Conduct Business RES/351 Preparing To Conduct Business In recent news, Bank of America publically announced its plan to make changes to debit card customer accounts in 2012 (Chang, 2011, NBC San Diego). To date, Bank of America has a â€Å"fee-free† policy on these types of accounts however; new regulations on debit card accounts are a hindrance to the Bank’s ability to maximize return on investments. As a result the bank is considering implementing a surcharge on checking accounts. However, the bank must determine if this will affect the attitudes and behaviors of customers. To achieve this, Bank of America must conduct business research. The†¦show more content†¦Surveying Bank of America customers to discover a linkage between attitude and behavior. | Ethics and Sampling To ensure the results of the research are ethical and valid a proper sample design is necessary. A sample design consists of methods, sample frame, and sample size. The convenience sampling method will be most appropriate for Bank of America’s research as it will save time and money. The goal of the sample is to find what is most important to customers and if they would be willing to pay increased fees. Bank of America will have access to every one of their customers by way of banking or ATMs. Surveys can be assigned to ATMs, or handed out at Bank of America locations as customers arrive for their day-to-day banking needs. These samplings will be random. Probability sampling, based on random selection, ensures each population element is a known nonzero chance of selection. This provides estimations of precision and offers an opportunity for generalized findings to the population of interest from the sample population. Thus Bank of America can both convenie ntly and randomly survey customers. 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Environmental Analysis and Assessment of New Strategy

Questions: Task 1 a) Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from HM. b) Discuss the different kinds of marketing orientations and recommend the most suitable marketing orientation for HM. Task 2 a) Analyse the macro and micro environmental factors that influence the marketing decisions of HM. b) Propose a new product for HM and examine the concept of segmentation and recommend segmentation criteria and targeting strategy to be used for the newly developed product. c) Identify factors that will influence buyer behavior and propose a new positioning strategy for your organisation and its newly developed product. Task 3 a) Using HM as your chosen company, explain how the new product was developed to achieve sustainable competitive advantage. b) Evaluate a range of distribution methods that HM can use for the newly developed product to provide convenience to a target group of customers. c) Discuss and critically evaluate the various pricing methods used by businesses and recommend pricing strategy that HM can use for the newly developed product. d) Explain the concept of integrated marketing communication and discuss the elements of promotional mix including extended the extended marketing mix as relevant to HM's newly developed product. Task 4 a) Evaluate the marketing mix variables for two segments of the consumer market and discuss how different it would be for businessto-business services (B2B). b) Assuming that HM decides to enter the international market with the newly developed product, examine and discuss the differences between domestic marketing and international marketing. Answers: 1. Marketing strategy analysis a) Marketing process Marketing, as a subject has been exposed to a wide and in-depth body of research works and analysis. The concept of marketing is essentially multilayered and has a number of associated aspects that shape up the pattern and dynamics of a chosen strategy. However, irrespective of the diversities in patterns, marketing strategies are designed to fulfill a limited set of objectives. According to Kotler, Marketing is the the process of building profitable customer relationships by creatingvaluefor customers and capturingvalue in return (Kotler, Burton, Deans, Brown Armstrong, 2012). In other words, Marketing is often considered as a tool for creating effective perceived values for the customers. These perceived values, in the long run, can be consolidated and leveraged by a brand to create a loyal base of lucrative customers. HM, the apparel retailer giant based in Europe, has been successful in identifying the perceived values of its potential customer base. The objective of the brand h as been to understand the psyche of its target customers and design values accordingly. As a result, the brand has been able to achieve the important objective of creating a strong base of satisfied customers. In this regard, the strategies applied by the brand can be considered as successful as marketing has been identified as- A management system with customer satisfaction as the object of all marketing effort (Reynolds Lancaste, 2013) HM has, over the years, developed and maintained a value-for-money approach, as far as its marketing strategies are concerned. Based on this approach, HM has created and maintained its own competitive advantage. The three generic strategies that are generally applied by firms, operating in a competitive market, are as follows: Cost leadership Differentiation Focus Competitive Advantage Competitive Scope Low Cost Differentiation Industry target Cost Leadership Differentiation Segment target Cost Focus Differentiation Focus HM has chosen to design a strategy based on differentiation. The brand has managed to evolve from a firm catering to a niche market to an organization with a broad base of customers. The differentiation has been on the basis of creating a unique brand image that distinguished it from its competitors. The management has identified fashion as a temporary and perishable commodity. Hence, the pricing structure has been designed accordingly, without compromising on the expected and perceived quality of the items offered. This strategy helped in differentiating the brand from the rest and gradually creates an industry wide customer base and strong competitive advantage. In the US market, HM has adopted a marketing strategy based by focusing mainly on the customer group consisting of younger women. Thus, HM has combined different marketing strategies, depending on the nature of the market. Zara, one of its strongest competitors, has mainly differed from HM, on the pricing strategies (McDona ld, 2012). Zara caters to customers who are willing to pay premium prices to obtain branded apparels. However, the difference in pricing strategies has been one of the distinguishing factors between HM and its more prominent competitors. 1.2 Marketing orientation Marketing strategies can be based on a range of viewpoints, on the part of the management, depending on the nature of the business and the type of customers that an organization caters to, among other factors. The marketing policies and associated approaches determine the alignment of the strategies. However, the basic objective of the various marketing orientation plans followed by different organizations is to consolidate respective foothold in the industry. The different types of marketing orientation are: Sales Product Production Market The sales orientation approach mainly concentrates on maximization of profits earned. However, this approach generally does not consider any thorough analysis of the psyche and preferences of the customers. Thus, in case of HM this strategy is not feasible as the competitors are focused on continually capturing the untapped needs and preferences of the potential customers. Production oriented approach aims towards cost-leadership by producing products on a large scale at minimum cost. However this strategy is applicable in case of FMCG brands that produce standard products (Dahlen, Lange Smith, 2010). HM, being a leading apparel brand, relies on thorough research and development, hence cannot afford to follow a production oriented approach. Product oriented approach adopted by a brand, emphasizes on the superiority of the products, in terms of quality and features, as compared to the competitors. However, in the global market, HM has strong competitors who have already differentiate d themselves in terms of perceived quality. Moreover, HM has never positioned its brand on the basis of superior quality. Thus adopting product oriented approach will lead to inconsistency and confusion among global customers. HM should adopt market oriented approach while establishing itself in untapped global markets. This approach is designed on the basis of thorough analysis of the needs, preferences and buying behaviors of the potential customers. HM should develop its marketing strategies based on the common global traits as well as the unique aspects displayed by the potential customers in the hitherto unexplored overseas market (Baines, Chris Kelly, 2013).. 2. Environmental analysis and assessment of new strategy a) Environmental analysis The business environment of HM consists of several aspects that shape up the patterns of the marketing and operational strategies. These aspects require analysis and assessment on a regular basis. The entire business environment can be classified into: Macro environment Micro environment The major factors of the macro business environment are as follows: Political- One of the major issues regarding the political environment is the outsourcing policy followed by HM, over the years. The organization has to strictly abide by the regulations imposed by the government regarding the outsourcing of labors to developing countries. These restrictions, quite often, complicate the framework of manufacturing and supply. Economic- The value-for-money policy adopted by HM has enabled it to survive the general financial crisis that has affected the purchasing powers of consumers worldwide. Customers have perceived the brand to be affordable, even in the period of recession, leading to steady revenue and profit margins (Hamilton Webster, 2012). Social- In the recent past, the entire fashion industry has been under constant scrutiny for its adverse effects on the community and the overall environment. HM has taken initiatives to contribute towards the environment and will continue to consolidate its image as socially responsible organizations, through a host of activities. Technology- Apart from constantly innovating the product features and attributes, HM, in the last few years, has invested substantially in systematic modifications of its store layouts at certain key locations with the aim of reducing the waiting time of customers. Technology has also been used effectively to expand marketing channels as well platforms of customer feedbacks. Legal- Regulations regarding imports and exports and outsourcing are the major legislatures that the company has to abide constantly. Moreover, regulations regarding wage distribution of labors are critical, since HM has adopted an outsourcing policy (Kardes, Cronley Cline, 2014). The major components of the micro environment are: Customers- HM has expanded its customer base from niche to a much broader one, over the years. The customers perceive the brand as one that can deliver quality items at affordable prices. The price leadership policy coupled with the brand message that fashion is a disposable product has ensured a steady base of loyal customers. Suppliers- HM is significantly dependent on its suppliers, since it does not have its own independent factories. The brand reputation and goodwill of HM along with the fair wage policy adopted by the organization has ensured a strong base of suppliers, mainly belonging to the overseas market (Wells Foxall, 2012). Competitors- The level of competition can be analyzed based on the following framework: Threat of new entrants- There are high chances of new competitors emerging in the fashion industry because of the constant exploration of niche markets, based on various criteria such as pricing strategy, demography of customers, behavioral aspects among others. Bargaining power of suppliers- The suppliers have limited bargaining power because of the global brand reputation and hence high negotiating power of HM. Bargaining power of Buyers- The buyers are increasingly being offered a host of alternatives, as far as fashion brands are concerned. Thus the bargaining power of the buyers is quite high. Threat of substitutes- The price leadership and Fast Fashion policy followed by HM guarantees a distinct identity, in spite of other similar brands, and hence neutralize the scopes of any retail apparel brand taking away its market share (Young, 2011). Level of overall rivalry, in the long run, can be considered as moderate mainly because of the strong brand positioning. b) New product segmentation and brand positioning HM can offer a new product to a market that has not been explored so far. Traditionally the brand has focused on perishable fashion commodities at competitive prices. However, HM should diversify to a market, whose psyche and buying behaviors differ from its traditional set of customers. Market Penetration Existing Product Existing Market Product Development New Product Existing Market Market Development Existing Product New Market HM should launch a range of luxury wristwatches, for women that should be priced at a premium range. The price range should be consciously kept at a premium range in order to capture those customers who have, on an average, greater purchasing powers than the current customer base. The segmentation of the customers should be: Demographic- The products should initially be designed only for the females. This is because of the fact that the brand is perceived mainly as one that offers apparels for females. The age group should be within 30-45 years, chosen on the basis of the level of financial independence of the target group. Behavioral- Specific sections of the potential customers associate high quality with high prices. This particular customer segment generally opts for premium priced products, as they perceive that these products have better quality than those with low or moderate prices. HM should enrich its brand value through effective product expansion. Customers should perceive that HM has a wide range of products for diverse customer ranges. The expansion in brand positioning will be useful in combating the existing and potential competition in the industry. 3. Competitive advantage and marketing mix a) Sustainable competitive advantage Brand HM has to leverage certain aspects in order to implement its expansion in an effective manner. These aspects are vital tools to create and develop brand identity and perceived attributes (Palmer, Cockton Cooper, 2012). The expansion of the customer base will be implemented, based on the following criteria: Capability- HM has always maintained a customer focused approach while designing its marketing activities. The psyche and needs of the specific customer groups have been analyzed while implementing marketing strategies. The brand has been perceived as one that understands the latest demands and trends of the fashion world, and accordingly deliver tailor-made product for the target group. This has helped in creating a perceived competitive advantage over most of its competitors, which brand should be leveraged to attract and sustain new customer segments. Resources- The Research Development team has traditionally been able to introduce fashion related products to the intended customer groups, through innovation (Mullins Komisar, 2013). Moreover, the vertical integration system among the various key stakeholders will enable reach to the target customers, through vast networking and effective co-ordination. A separate Research Development needs to be developed to research on the new product attributes and designs. Competitive advantage These two components should be utilized effectively to create the new brand positioning as well as to communicate the same to the target customer group. The new product should be positioned as an alternative to those customers who prefer classic range of products that have more perceived longevity and can be used for many seasons. This particular category will further enhance the brand positioning and competitive advantage of HM. This is because of the fact that luxury watches for women belonging in the specified age group is a niche market and currently a few prominent brands operate in it. b) Distribution strategy The new product will be targeted to customers, who are slightly more matured, in terms of age as well as preferences, than the traditional base of customers of HM. However, initially limited range will be launched in a few selected stores at Sweden. Inbound logistics- Selected group of suppliers, located in both Asia and Europe will be co-ordinated and clarified about the exact requirements for the new product launch. A new group of local suppliers need to be selected. The suppliers will transport the materials to the production facilities located in the vicinity. Operations- The production team will co-ordinate directly with the RD department and operate accordingly. The operations facility will be located in Sweden, within the vicinity of the suppliers. Outbound logistics- The finished products will be transported directly to the selected stores at Sweden, post approval from the management and RD department. Marketing and Sales- The launch of new product ranges should be announced through hoardings at strategic locations, prominent displays and verbal communication at point of sales at the selected stores where the products will be launched. Moreover, the brand website should be updated along with interactive online tools to assess customers reactions and level of anticipations leading to the launch of the new range. c) Pricing strategy The pricing strategy has to be designed on the basis of the nature and specifications of the intended target group of customers. Pricing strategies quite often can enhance or diminish the intended positioning of a brand (Boone Kurtz, 2013). Moreover, pricing strategies are often perceived as an integral part of the entire brand identity. There are a host of alternatives as far as pricing strategies are concerned. Skimming pricing involves setting high prices in order to ensure maximization of profits and revenues initially. Gradually the prices are reduced and the products are made more affordable. However, this strategy is not feasible in this case as the price will be kept high consistently with an intention of attracting specific groups of customers. High low pricing involves maintaining high prices with occasional promotions and discounts. In this case, there are no scopes of discounts in the initial stages hence this strategy is not feasible (Eagle, Dahl, Czarnecka Lloyd, 2014 ). Premium pricing strategy should be implemented in case of the new product launch. This will ensure that the target customers will associate the high prices with better quality and durability compared to the traditional product range offered by the brand. d) Integrated marketing communication Integrated Marketing mix is a common tool that is being used increasingly by prominent brands. It is aimed at ensuring maximum reach to the target customers as well as desired impact on the intended group of potential customers. The main components of Integrated Marketing mix are as follows: Product- The new luxury watch range will benefit from the brand reputation and value of HM. Moreover, the anticipation will expectedly be high as HM will be tapping new customer base and product range Price- Premium pricing strategy will be followed to attract the intended customer group (Armstrong, Adam, Denize Kotler, 2014). Place- The marketing channels will encompass traditional channels including in store displays and billboards at posh locations of the city where the target customers are expected to visit consistently, advertisements in high end fashion magazines and online channel including social media and brand website. Promotion- The promotional activities will include: Advertising- Traditional and online channels will be utilized for advertisement PR- Press conferences will be arranged to announce the launch of the new product range People at service interface- The salespersons at points of sale, at selected stores will educate and make the customers aware of the new product range. Positioning- The product range will be positioned as luxury items with durable quality (Richter, 2012). People- The target customer group are that which generally relates high quality with high prices and will consist exclusively of females within the age group 30-45 years. 4. Marketing mix and international expansion a) Marketing mix variables in different markets The marketing mix model for consumer segments consists of some basic components. These components are constant across the breadth of products available in consumer segments. However, the nature and patterns of these components often varies in accordance with the type of product. Segmentation Targeting Positioning Identifying segments-Luxury designer apparel segments customers on the basis of behavioral and lifestyle. Competition level-This continues to be a relatively niche market as global luxury brands in these category are few worldwide (Grose, 2011). Market attractiveness-The market consists of customers who have high purchasing power. Resources- Luxury brands generally have the resources of producing exclusive designs Competitor analysis- The number of global competitors is few, but prominent, as it is essentially a niche market. Actual target market- Specifications about the gender, age group are essential. Value proposition- Positioned as a product range that are available to a limited set of customers, who have better purchasing power than the average buyer. Identifying segments- Soft drink products generally target the mass market, segmenting on the basis of demographic and psychographic criteria (Pride, Ferrell, 2014). Competition level- High as this is a crowded market. Market attractiveness- Mass product generally has high market attractiveness, provided positioning is distinct Resources- Emphasis on cost leadership through resource optimization as this is a mass market product Competitor analysis- The market is crowded with prominent brands. Actual target market- The youth segment is the most lucrative one. Value proposition - Positioned as a youth oriented brand, highlighting the attributes and traits of the segment Fundamental differences between B2B and B2C marketing mix are as follows: B2C marketing mix often involves emotional buying behavior, based on sentimental factors. In case of B2B, rational purchasing is dominant (Hutt Speh, 2012). Brand loyalty is an integral part of B2C marketing mix. In B2C marketing, partners and customers are chosen almost solely on the basis of compatibility and convenience The basic components of marketing mix are same in case of both B2B and B2C. Compared to B2C market, B2C market focuses on more complicated value propositions and fewer number of target customers (Stevens, Loudon Wrenn, 2012) b) International marketing Both domestic and international market is comprised of similar components. However, specific aspects of these components differ significantly, when these two markets are compared. In case of HM, international marketing will offer the following unique aspects: Segmentation- The segmentation part will be similar as HM will retain the basic value proposition of delivering fashionable products at affordable prices in the international market. However, depending on the type of market that the brand operates in certain unique behavioral and demographic aspects of the overseas customer base has to be assessed (Zentes, Morschett Schramm-Klein, 2012). Accordingly, certain age and gender groups should be emphasized. In the domestic market female customer base is prioritized, with offerings for men and family also. However, depending on the nature of international market, the focus needs to be modified. Target- The relative attractiveness of the various segments has to be identified and assessed. The viability of the various segments may be quite different from those in the domestic market. Also, researches may reveal certain new potential customer segments. Positioning- HM should use the core value proposition of disposable fashion items at affordable prices, to consolidate its foothold in the market initially (Johansson Carlson, 2014). However, in the long run, other value propositions may also be explored. References Kotler, Philip, Burton, Suzan, Deans, Kenneth Brown, Linen Armstrong Gary 2012, Marketing, Pearson Higher Education AU Reynolds, Paul Lancaste, Geoff 2013, Marketing, Routledge, UK. McDonald, Malcolm 2012, Market Segmentation: How to Do it and Go to Profit from it. John Wiley Sons, USA Dahlen, Micael, Lange, Fredrik Smith, Terry2010, Marketing Strategies: A Brand Narrative Approach, John Wiley Sons, USA Baines, Paul Fill, Chris, 2014, Marketing. Oxford University Press, UK Hamilton, Leslie Webster, Philip 2012, The International Business Environment. Oxford University Press, UK. Kardes, Frank, Cronley, Maria Cline, Thomas2014, Consumer Behavior. Cengage Learning, USA. Wells, Victoria Foxall, G. R 2012, Handbook of Developments in Consumer Behaviour, Edward Elgar Publishing, USA. Young, Laurie 2011, The Marketers Handbook, John Wiley Sons, USA. Palmer, Roger, Cockton, Juanita Cooper, Graham 2012, Managing Marketing. Routledge, UK. Mullins, John Komisar, Randy 2013, Getting To Plan B: Breaking Through To a Better Business Model, Harvard Business Press, USA. Boone, Louis and Kurtz, David 2013, Contemporary Marketing, Cengage Learning, USA. Eagle, Lynne, Dahl, Stephan, Czarnecka, Barbara Lloyd, Jenny 2014, Marketing Communications, Routledge, UK. Armstrong, Gary, Adam, StewartDenize,Sara Kotler, Philip 2014, Principles of Marketing, Pearson Australia, Australia. Richter, Tobias 2012, International Marketing Mix Management, Routledge, UK. Grose, Virginia2011, Basic Fashion Management, AC Black, UK. Pride, William Ferrell, O. C 2014, Foundations of Marketing, Cengage Learning, USA. Hutt, Michael Speh, Thomas 2012, Business Marketing Management: B2B, Cengage Learning, USA. Stevens, Robert E, Loudon, David L Wrenn, Bruce 2012, Marketing Management, Routledge, UK. Zentes, Joachim, Morschett, Dirk Schramm-Klein, Hanna 2012, Strategic Retail Management, Springer Science Business Media, UK. Johansson, Johny K Carlson, Kurt A 2014, Contemporary Brand Management, SAGE Publications, USA.

Norwegian Wood Literary Analysis Essay Example

Norwegian Wood Literary Analysis Essay The Beatles, the Beach Boys, Stevie Wonder, and Bob Dylan are some of the many Western recording artists Haruki Murakami has mentioned in his novel ‘Norwegian Wood’. Throughout the novel, multiple Western pop culture references are often made, making it a recurring motif. Toru Watanabe has mentioned multiple times in his narration that he is one of the few young people in Japan who listen to and read American songs and books. However, the specific motif that I have noticed in the novel is the song ‘Norwegian Wood’ by the Beatles. Its significance to the story, being the title reference itself and its perplexity of meaning makes me curious as to why Haruki Murakami chose this specific song. The allusions between the song and the story are endless, making this novel in the place where it can be interpreted in many ways. ‘Norwegian Wood’, the song by the Beatles, is about a boy who is misled into believing that he was going to have sex with a girl, who instead shows him her furniture and he ends up sleeping in a bathtub. The next day, he wakes up and finds the girl gone. He proceeds to have revenge by setting her Norwegian Wood furniture on fire. In a similar but different way, Toru was misled by Naoko into chasing after something she was not intent about offering to him, which was love. Toru wanted Naoko’s love gravely and Naoko sought sole companionship in Toru. In the song, it said â€Å"I once had a girl, or she once had me.†, which in my opinion defines the relationship between Naoko and Toru. We will write a custom essay sample on Norwegian Wood Literary Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Norwegian Wood Literary Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Norwegian Wood Literary Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Towards the middle of the story, Toru travels to Ami Hostel, where it is in a secluded forest and hidden. Of course, it seems to be no coincidence that the title of the song is ‘Norwegian Wood’. As Naoko introduces it to Toru, he is convinced that it really is better than other hospitals in the ‘outside world’. To Naoko, Ami Hostel was her sanctuary and joy. This is similar to the way the girl in the song, who asks the b

Ancient Arcitecture essays

Ancient Arcitecture essays Looking around Eugene, one can see the obvious heritage of architectural ideas. There are domes, fluted pillars, arches, and many other styles that were originally conceived in the ancient world. The influence of Greece, Rome, and the Renaissance can be seen literally everywhere. One place these ideas come together is the facade of the Christian Church at 1166 Oak, between 11th and 12th Street. The front of the building would make any citizen of ancient Athens feel at home. The wide steps rise up to the stately row of Doric columns, which support a beautiful cornice and pediment that could have been found on a temple in any Greek city-state. There is a sense of balance and harmony. Of course, a person from ancient Greece would wonder why the building is painted white, when all the statues and public buildings of his time were painted in vivid colors. When the people in the Renaissance time revived the Greek and Roman ideas of architecture, they added to it the mathematics derived from Newton and Galileo. Because of the newfound knowledge, engineers could calculate the stress and strain that they put on pillars and domes. This allowed much more accurate building of large spaces. Therefore, it is not unusual to see a dome rising behind such a Greek facade like it does on the Oak Street church. Christopher Wren, the Renaissance designer of St. Pauls Cathedral in London, was one of the first to face the challenge of a large dome in the center of a church. The dome that is the main feature of the church in Eugene is following in this pattern. It is interesting to speculate why this style of building was used on structures that have been built so long after the original impulse. I think that it is because the buildings like this church give an air of solidity and steadfastness in a hectic western town like Eugene, which has very little history of its own. Compared to the thousands of years that the Greeks and Roman buildings h...

Dissertation Format

Dissertation Format Dissertation writing is an exhaustive academic experience, the successful completion of which demonstrates the candidates ability to address a major intellectual problem and arrive at an independent, successful conclusion at a high level of professional competence. What Is a Dissertation A dissertation  could be thought of as an extremely long essay. However, there are some very key differences both in structure and purpose: A dissertation is normally broken up into chapters. You must identify your own area of interest, define your own questions and explore the subject in depth. You must form your own conclusions and defend them. Experience the process of producing knowledge. Learn how to manage a project from beginning to end. Demonstrate your communication, information-seeking, and intellectual skills. Demonstrate your competency in carrying out an independent research project. DISSERTATION WRITING Dissertation writing is an exhaustive academic experience, the successful completion of which demonstrates the candidates ability to address a major intellectual problem and arrive at an independent, successful conclusion at a high level of professional competence. Its results constitute an original contribution to knowledge in your field of study. Writing a custom dissertation is undertaking a big step towards your future academic career, and each student deciding to take the challenge inevitably faces certain complications on the way. If you feel blocked at the very beginning of the process, stall midway through, or lack compelling material then you have to come to the right place for the most comprehensive dissertation writing service. Dissertation Format When working on your dissertation, ?onsider its main parts which are the following: Abstract This is how your abstract should look like: Problem: What you have detected, and why you think this needs to be solved. Objectives:  What you have set to achieve, and how it pertained to the problem. Methodology: What way you have selected to come to the solution of the problem. Achievements: What points you have reached and in what way it is connected to your objectives. Attestation You need to write a short abstract where you admit that you are aware of what plagiarism is  and that all the work you have done is original, except for (if any) parts taken from (you need to specify the sources). Acknowledgments Here you can thank or mention anyone who has helped you develop your dissertation. You can also acknowledge any source of work that you have used in your dissertation. Table of Contents Writing a concise table of contents is crucial for a good dissertation, as it makes it easier to read. It is a good idea to use some of the text editing software features to help you automatically generate the TOC. List of Figures   It is a good idea to create a list of figures, that you use throughout your dissertation. They will be easier to find. Introduction Work on the introduction of your dissertation. Please consult your professor, as this would be the best way to create a proper introduction part for your dissertation. The Body of the Dissertation (also known as technical chapters) The technical body of the dissertation consists of several chapters. You need to follow a logical structure in how you present your work. If you are working on a process that consists of phases, please do not make your dissertation look like a diary. Each chapter can be subdivided into sections. Each section can consist of subsections if needed. Literature Review The review of literature used in your dissertation. Writing up this chapter will help you show your knowledge of the subject. Conclusion The conclusion of your dissertation should consist of the following subsections: Summary. You need to summarize your achievement within the dissertation. Evaluation.  Take a look at what you have achieved and how well your objectives had been met. Future work. Explain how your results could be improved. Discuss on the further development of your work. References List all the sources used in  your dissertation that you have referenced to. You can use auto-referencing feature of your word processing software. CUSTOM DISSERTATION WRITING We hope this information comes in handy when you start working on your dissertation. In case you need assistance with your dissertation, general pricing plan for dissertation writing is as follows (prices are in US dollars, cost per page): #get_view(blocks/prices2.php)

2 pages single spaced. Question is too long write in here Essay

2 pages single spaced. Question is too long write in here - Essay Example Barnum was a business man at heart and he wanted to find a way to do exhibitions instead of working in the stagnant position of a grocery store. He was tired of dead end jobs and wanted something more substantial (p. 3). The people in the United States were already used to seeing exhibits and these exhibits were part of pop culture. Barnum just saw an opportunity and he went with it. Everyone loves a good story and this is one of the reasons why Barnum was so successful. As an example, the Joice Heth exhibit was a very old woman that Barnum built a story around. He gave the public an understanding of this exhibit before he actually showed it and people became so curious about the exhibit that they had to go and see it. He took over the exhibit from some other people who were selling it; Barnum saw this as his opportunity and looked for ways to market her. Capitalizing on the "fact" that she was 161 years old and a slave of George Washington, (p. 6) Barnum was able to create a mystery around her and make people want to see her. Barnum was also smart because he changed Heths story for each of the towns he visited. He elaborated the story where necessary and he seemed to be able to "read" the crowd. This may have meant that he did research ahead of time on the area (maybe through newspapers) and then went into the town and gave the presentation. Although newspapers criticized him, he kept going. As an example of his genius, when he booked the Heth exhibit, it was at a time when Manhattan, and particularly Broadway was going through a "massive expansion of commercial entertainment" (p. 3). This allowed Barnum to easily fall into American pop culture and find a place that would last him for many years. People were already used to seeing "artful deceptions" and Barnum just created more of them. Besides his exhibits, Barnum developed a pseudonym to write -- Barnaby Diddleum

Compare constitutional protections of aboriginal rights in Canada to Essay

Compare constitutional protections of aboriginal rights in Canada to comparable rights protections in another country with an indigenous population - Essay Example dispensation in Canada indicate that the Canadian government has demonstrated interest in creating clauses that would not only promote the rights of the aboriginals, but also group them under a special category which would enable the community to enjoy government protection. In a bid to illustrate the involvement of various governments in protecting the rights of aboriginals, the paper would compare the constitutional protection of the aboriginal rights in Canada and Australia. Both Australian constitution and Canadian constitution recognizes the aboriginal community and the Torres Straight Islanders. This step is critical in strengthening the rights of the aboriginal community in the two countries. However, the constitution of respective countries seems to project or define the extent of protection that it can provide to the aboriginal community. For instance, in both cases, the constitution of the two countries stipulates that it will promote the culture and tradition of the aboriginal community in the present time and in the future. According to the provision of this clause, the constitution defines the protection of the cultural activities of the aboriginal community (Uribe, 2004:1-18). The cultural right includes indigenous practices and traditions that are synonymous with the indigenous community. The enactment of the section 35(1), Constitutional Act 1982 of the Canadian constitution does not only recognize, but also affirms the existence of the aboriginal treaty rights. The Supreme Court decision in the sparrow case indicated that the section 35(1) has set new dimension of protecting the rights of the aboriginals. Available literature indicates that it supersedes the colonial landmarks, which barred the Canadian aboriginal from some fundamental rights (Uribe, 2004:1-18). On the contrary, the Australian constitution fails to demonstrate the protection of the Indigenous rights. The Kruger’s case is one of the historical instances where the protection of