Dude, YouRe a Fag Essay - 1152 Words

Dude, you’re a Fag High school, the best years of your life with everyday shaping and molding you from a feminine boy to becoming a respectable masculine adult, in truth its surviving everyday without being called a fag. In C.J. Pascoe’s ethnography she examines the dynamics of masculinity carefully exploring gender conformity that’s extracted from a collection of humiliations, fears and anxieties among high school boys. Within the eighteen months that Pascoe tediously studied the students of River High, she opened my mind to reminisce about my high school years at El Capitan. From the pep rallies in the gym to the weight room discussions, however, Pascoe’s research expressed a deeper meaning to the formation of gender identities in†¦show more content†¦So in fact by rebelling against the schools moral stance about a cowboy it created a sense of greater masculinity for the boys at my school. It wasn’t until after reading this book that I realized how much the wo rd fag was tossed around in high school. In Pascoe’s analysis of the word fag she interviews many boys at River High and most of them had the same response, that a boy could be called fag for exhibiting any sort of behavior defined as unmasculine such as being stupid or incompetent, to caring too much about something, or being too emotional(57). With this I analyzed the situation I always got stuck in and constantly was under fire for the word fag. At River High having a girlfriend â€Å"both protected boys from the specter of the fag and bolstered their masculinity† in certain cases (90). At El Capitan I was the guy who always had a girlfriend but I never dated girls from the same school. Even though I was adored by other girls at the school for expressing my love interest to this other girl. The guys constantly threw the word fag at me for being emotionally attached to a girl. So I was intrigued and happy to hear that in Pascoe’s one on one interviews th e guys who would be calling me a fag were actually in the same situation as me but just too scared to admit their feelings publicly. All because of the social organization as Weeks explains that the peer influences within the high school put out aShow MoreRelatedDude YouRe a Fag1384 Words   |  6 PagesDUDE YOU’RE A FAG REVIEW BY John Denora High school, the best years of your life with everyday shaping and molding you from a feminine boy to becoming a respectable masculine adult, in truth its surviving everyday without being called a fag. In C.J. Pascoe’s ethnography she examines the dynamics of masculinity carefully exploring gender conformity that’s extracted from a collection of humiliations, fears and anxieties among high school boys. Within the eighteen months that Pascoe tediouslyRead MoreThe, You re A Fag : Masculinity And Sexuality1399 Words   |  6 PagesWhat is masculinity? Answers may vary depending on who you may ask, C.J. Pascoe’s ethnography titled Dude, You’re A Fag: Masculinity and Sexuality in High School targets high school as being the important location where the term masculinity is asserted, defended and defined by the students who roam the halls of River High. High school is a difficult time for anyone, especially when we bring up the ideals of sexuality and gender identity, all topics which are explored in this ethnography. PascoeRead MoreHigh School : Gender And Gender Identity1681 Words   |  7 PagesDuring C.J. Pascoe’s eighteen months of observation in a racially assorted high school, â€Å"Dude, You re a Fag† shows new light on masculinity both as a field of meaning and as a set of social practices. C. J. Pascoe s unusual approach questions masculinity as not only a gender process but also a sexual one. She proves how the word fag becomes a disciplinary tool for regulating heterosexual and how the word fag is tied to the gender also but as it is to sexuality. Masculinity as a theory, some sociologistsRead MoreThe Social Construction Of Heterosexuality1250 Words   |  5 Pagesto question whether you are mentally stable, or if you may have a personality disorder? In C. J. Pascoe s’ essay â€Å"Dude, You’re a Fag: Adolescent Male Homophobia† he goes over how the use of the word faggot is just a way for men to hide their homophobia. â€Å"Homophobia is to facile a term with which to describe the deployment of a fag as an epithet. By calling the use of the word fag homophobia- and letting the argument stop there- previous research has obscured homophobia to describe a way boys aggressivelyRead MoreGender Roles : The New Man Of Disney / Pixar `` And Dude, You re A Fag1300 Words   |  6 PagesMany People are interested to know how we get our gender roles. The articles â€Å"Why Do We Make So Much Of Gender?†, â€Å"Post-Princess Models Of Gender: The New Man in Disney/Pixar† and â€Å"Dude, You’re a Fag: Adolescent Masculinity and the Fag Discourse† comply well with this topic. Gender roles have dramatically changed in the past few decades especially the roles of females as in the past they were thought to be the property of men. Stereotypes have played a big part on gender roles. The most common maleRead MoreAnalysis Of Michael Kimmels Men, Masculinity, And The Rape Culture1218 Words   |  5 Pages this view is typically not seen in today’s society. In C. J. Pascoe’s piece â€Å"Dude, You’re a Fag: Adolescent Male Homophobia,† Pascoe attempts to understand â€Å"fag discourse† in American high schools. After surveying different demographic groups within the school system, it was evident that although the term â€Å"fag† has ties to sexuality, it is mainly an epithet for gender. Specifically, Pascoe identifies â€Å"fear of ‘fag’ masculinity.† This variation of masculinity is present when a male-bodied personRead More`` Dude You re A Fag, Adolescent Masculinity And The Fag Discourse ``1123 Words   |  5 PagesIn the article â€Å"Dude you’re a fag; Adolescent masculinity and the fag discourse† C.J Pascoe addresses American adolescent boys learning to become masculine through the rejection of the fag identity. Masculinity and sexuality are embedded with the word faggot. This article focuses on the challenges of the relationships between homophobia and masculini ty. This article points out three arguments that focus on homophobia demonstrating that the fag is not only an identity linked to homosexual boys, butRead More`` Dude You re A Fag : Masculinity And Sexuality Essay1536 Words   |  7 PagesC.J. Pascoe’s book, Dude You’re A Fag: Masculinity and Sexuality in High School, examines masculinity and its connection with sexuality through an eighteen-month study at River High School. The goal of Pascoe’s study is to explain how teenagers, teachers, and schooling construct adolescent masculinity through idioms of sexuality. In addition, the book investigates the relationships between gender and sexuality as it relates to a major social institution. Throughout the book she asks how heteronormitiveRead MoreGender Is An Act Of Social Deviance1187 Words   |  5 Pagesdiscuss what doing gender means along with other attributes of doing gender. These attributes includes what pushes us to do gender, why we do gender, the r esults of doing gender along with discussing what the boys in C.J. Pascoe’s article of Dude you’re a fag accomplished. This essay will discuss what doing gender is along with what causes us to do it and finally what doing it accomplishes. Explain what we do gender means: Each individual goes through the daily routine of doing gender. One may askRead MoreWomen’S Studies Is The Study Of Women. Women Have Their1281 Words   |  6 Pagesthey are not considered masculine men. In the chapter Dude You’re a Fag written by C.J. Pascoe, he goes to a high school where the term â€Å"fag† is being thrown around loosely among the male sex of the school. However, this is more dominantly seen in the cis-white men of the school and not their African American counterparts. With being a man in this atmosphere it became synonymous to also being a homophobe (Pascoe 55). In order to become the fag a male was to exhibit signs of being more feminine than

Preparing to Conduct Business Research Res/351 Essays

Preparing to Conduct Business RES/351 Preparing To Conduct Business In recent news, Bank of America publically announced its plan to make changes to debit card customer accounts in 2012 (Chang, 2011, NBC San Diego). To date, Bank of America has a â€Å"fee-free† policy on these types of accounts however; new regulations on debit card accounts are a hindrance to the Bank’s ability to maximize return on investments. As a result the bank is considering implementing a surcharge on checking accounts. However, the bank must determine if this will affect the attitudes and behaviors of customers. To achieve this, Bank of America must conduct business research. The†¦show more content†¦Surveying Bank of America customers to discover a linkage between attitude and behavior. | Ethics and Sampling To ensure the results of the research are ethical and valid a proper sample design is necessary. A sample design consists of methods, sample frame, and sample size. The convenience sampling method will be most appropriate for Bank of America’s research as it will save time and money. The goal of the sample is to find what is most important to customers and if they would be willing to pay increased fees. Bank of America will have access to every one of their customers by way of banking or ATMs. Surveys can be assigned to ATMs, or handed out at Bank of America locations as customers arrive for their day-to-day banking needs. These samplings will be random. Probability sampling, based on random selection, ensures each population element is a known nonzero chance of selection. This provides estimations of precision and offers an opportunity for generalized findings to the population of interest from the sample population. Thus Bank of America can both convenie ntly and randomly survey customers. In addition to improving the validity of the sample, convenient randomized sampling promotes goodShow MoreRelatedPreparing to Conduct Business Research: Part 4 Essay1206 Words   |  5 PagesPreparing to conduct Business Research 4 Veronica Davis Leslie Franklin Kathy Santiago University of Phoenix Business Research RES/351 Philip Ingraham January 3, 2013 Introduction This paper will address the following questions as it pertains to data analysis approach and quantitative and qualitative result reporting for BP. â€Å"How will you have access to the population to be sampled or interviewed? 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Environmental Analysis and Assessment of New Strategy

Questions: Task 1 a) Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from HM. b) Discuss the different kinds of marketing orientations and recommend the most suitable marketing orientation for HM. Task 2 a) Analyse the macro and micro environmental factors that influence the marketing decisions of HM. b) Propose a new product for HM and examine the concept of segmentation and recommend segmentation criteria and targeting strategy to be used for the newly developed product. c) Identify factors that will influence buyer behavior and propose a new positioning strategy for your organisation and its newly developed product. Task 3 a) Using HM as your chosen company, explain how the new product was developed to achieve sustainable competitive advantage. b) Evaluate a range of distribution methods that HM can use for the newly developed product to provide convenience to a target group of customers. c) Discuss and critically evaluate the various pricing methods used by businesses and recommend pricing strategy that HM can use for the newly developed product. d) Explain the concept of integrated marketing communication and discuss the elements of promotional mix including extended the extended marketing mix as relevant to HM's newly developed product. Task 4 a) Evaluate the marketing mix variables for two segments of the consumer market and discuss how different it would be for businessto-business services (B2B). b) Assuming that HM decides to enter the international market with the newly developed product, examine and discuss the differences between domestic marketing and international marketing. Answers: 1. Marketing strategy analysis a) Marketing process Marketing, as a subject has been exposed to a wide and in-depth body of research works and analysis. The concept of marketing is essentially multilayered and has a number of associated aspects that shape up the pattern and dynamics of a chosen strategy. However, irrespective of the diversities in patterns, marketing strategies are designed to fulfill a limited set of objectives. According to Kotler, Marketing is the the process of building profitable customer relationships by creatingvaluefor customers and capturingvalue in return (Kotler, Burton, Deans, Brown Armstrong, 2012). In other words, Marketing is often considered as a tool for creating effective perceived values for the customers. These perceived values, in the long run, can be consolidated and leveraged by a brand to create a loyal base of lucrative customers. HM, the apparel retailer giant based in Europe, has been successful in identifying the perceived values of its potential customer base. The objective of the brand h as been to understand the psyche of its target customers and design values accordingly. As a result, the brand has been able to achieve the important objective of creating a strong base of satisfied customers. In this regard, the strategies applied by the brand can be considered as successful as marketing has been identified as- A management system with customer satisfaction as the object of all marketing effort (Reynolds Lancaste, 2013) HM has, over the years, developed and maintained a value-for-money approach, as far as its marketing strategies are concerned. Based on this approach, HM has created and maintained its own competitive advantage. The three generic strategies that are generally applied by firms, operating in a competitive market, are as follows: Cost leadership Differentiation Focus Competitive Advantage Competitive Scope Low Cost Differentiation Industry target Cost Leadership Differentiation Segment target Cost Focus Differentiation Focus HM has chosen to design a strategy based on differentiation. The brand has managed to evolve from a firm catering to a niche market to an organization with a broad base of customers. The differentiation has been on the basis of creating a unique brand image that distinguished it from its competitors. The management has identified fashion as a temporary and perishable commodity. Hence, the pricing structure has been designed accordingly, without compromising on the expected and perceived quality of the items offered. This strategy helped in differentiating the brand from the rest and gradually creates an industry wide customer base and strong competitive advantage. In the US market, HM has adopted a marketing strategy based by focusing mainly on the customer group consisting of younger women. Thus, HM has combined different marketing strategies, depending on the nature of the market. Zara, one of its strongest competitors, has mainly differed from HM, on the pricing strategies (McDona ld, 2012). Zara caters to customers who are willing to pay premium prices to obtain branded apparels. However, the difference in pricing strategies has been one of the distinguishing factors between HM and its more prominent competitors. 1.2 Marketing orientation Marketing strategies can be based on a range of viewpoints, on the part of the management, depending on the nature of the business and the type of customers that an organization caters to, among other factors. The marketing policies and associated approaches determine the alignment of the strategies. However, the basic objective of the various marketing orientation plans followed by different organizations is to consolidate respective foothold in the industry. The different types of marketing orientation are: Sales Product Production Market The sales orientation approach mainly concentrates on maximization of profits earned. However, this approach generally does not consider any thorough analysis of the psyche and preferences of the customers. Thus, in case of HM this strategy is not feasible as the competitors are focused on continually capturing the untapped needs and preferences of the potential customers. Production oriented approach aims towards cost-leadership by producing products on a large scale at minimum cost. However this strategy is applicable in case of FMCG brands that produce standard products (Dahlen, Lange Smith, 2010). HM, being a leading apparel brand, relies on thorough research and development, hence cannot afford to follow a production oriented approach. Product oriented approach adopted by a brand, emphasizes on the superiority of the products, in terms of quality and features, as compared to the competitors. However, in the global market, HM has strong competitors who have already differentiate d themselves in terms of perceived quality. Moreover, HM has never positioned its brand on the basis of superior quality. Thus adopting product oriented approach will lead to inconsistency and confusion among global customers. HM should adopt market oriented approach while establishing itself in untapped global markets. This approach is designed on the basis of thorough analysis of the needs, preferences and buying behaviors of the potential customers. HM should develop its marketing strategies based on the common global traits as well as the unique aspects displayed by the potential customers in the hitherto unexplored overseas market (Baines, Chris Kelly, 2013).. 2. Environmental analysis and assessment of new strategy a) Environmental analysis The business environment of HM consists of several aspects that shape up the patterns of the marketing and operational strategies. These aspects require analysis and assessment on a regular basis. The entire business environment can be classified into: Macro environment Micro environment The major factors of the macro business environment are as follows: Political- One of the major issues regarding the political environment is the outsourcing policy followed by HM, over the years. The organization has to strictly abide by the regulations imposed by the government regarding the outsourcing of labors to developing countries. These restrictions, quite often, complicate the framework of manufacturing and supply. Economic- The value-for-money policy adopted by HM has enabled it to survive the general financial crisis that has affected the purchasing powers of consumers worldwide. Customers have perceived the brand to be affordable, even in the period of recession, leading to steady revenue and profit margins (Hamilton Webster, 2012). Social- In the recent past, the entire fashion industry has been under constant scrutiny for its adverse effects on the community and the overall environment. HM has taken initiatives to contribute towards the environment and will continue to consolidate its image as socially responsible organizations, through a host of activities. Technology- Apart from constantly innovating the product features and attributes, HM, in the last few years, has invested substantially in systematic modifications of its store layouts at certain key locations with the aim of reducing the waiting time of customers. Technology has also been used effectively to expand marketing channels as well platforms of customer feedbacks. Legal- Regulations regarding imports and exports and outsourcing are the major legislatures that the company has to abide constantly. Moreover, regulations regarding wage distribution of labors are critical, since HM has adopted an outsourcing policy (Kardes, Cronley Cline, 2014). The major components of the micro environment are: Customers- HM has expanded its customer base from niche to a much broader one, over the years. The customers perceive the brand as one that can deliver quality items at affordable prices. The price leadership policy coupled with the brand message that fashion is a disposable product has ensured a steady base of loyal customers. Suppliers- HM is significantly dependent on its suppliers, since it does not have its own independent factories. The brand reputation and goodwill of HM along with the fair wage policy adopted by the organization has ensured a strong base of suppliers, mainly belonging to the overseas market (Wells Foxall, 2012). Competitors- The level of competition can be analyzed based on the following framework: Threat of new entrants- There are high chances of new competitors emerging in the fashion industry because of the constant exploration of niche markets, based on various criteria such as pricing strategy, demography of customers, behavioral aspects among others. Bargaining power of suppliers- The suppliers have limited bargaining power because of the global brand reputation and hence high negotiating power of HM. Bargaining power of Buyers- The buyers are increasingly being offered a host of alternatives, as far as fashion brands are concerned. Thus the bargaining power of the buyers is quite high. Threat of substitutes- The price leadership and Fast Fashion policy followed by HM guarantees a distinct identity, in spite of other similar brands, and hence neutralize the scopes of any retail apparel brand taking away its market share (Young, 2011). Level of overall rivalry, in the long run, can be considered as moderate mainly because of the strong brand positioning. b) New product segmentation and brand positioning HM can offer a new product to a market that has not been explored so far. Traditionally the brand has focused on perishable fashion commodities at competitive prices. However, HM should diversify to a market, whose psyche and buying behaviors differ from its traditional set of customers. Market Penetration Existing Product Existing Market Product Development New Product Existing Market Market Development Existing Product New Market HM should launch a range of luxury wristwatches, for women that should be priced at a premium range. The price range should be consciously kept at a premium range in order to capture those customers who have, on an average, greater purchasing powers than the current customer base. The segmentation of the customers should be: Demographic- The products should initially be designed only for the females. This is because of the fact that the brand is perceived mainly as one that offers apparels for females. The age group should be within 30-45 years, chosen on the basis of the level of financial independence of the target group. Behavioral- Specific sections of the potential customers associate high quality with high prices. This particular customer segment generally opts for premium priced products, as they perceive that these products have better quality than those with low or moderate prices. HM should enrich its brand value through effective product expansion. Customers should perceive that HM has a wide range of products for diverse customer ranges. The expansion in brand positioning will be useful in combating the existing and potential competition in the industry. 3. Competitive advantage and marketing mix a) Sustainable competitive advantage Brand HM has to leverage certain aspects in order to implement its expansion in an effective manner. These aspects are vital tools to create and develop brand identity and perceived attributes (Palmer, Cockton Cooper, 2012). The expansion of the customer base will be implemented, based on the following criteria: Capability- HM has always maintained a customer focused approach while designing its marketing activities. The psyche and needs of the specific customer groups have been analyzed while implementing marketing strategies. The brand has been perceived as one that understands the latest demands and trends of the fashion world, and accordingly deliver tailor-made product for the target group. This has helped in creating a perceived competitive advantage over most of its competitors, which brand should be leveraged to attract and sustain new customer segments. Resources- The Research Development team has traditionally been able to introduce fashion related products to the intended customer groups, through innovation (Mullins Komisar, 2013). Moreover, the vertical integration system among the various key stakeholders will enable reach to the target customers, through vast networking and effective co-ordination. A separate Research Development needs to be developed to research on the new product attributes and designs. Competitive advantage These two components should be utilized effectively to create the new brand positioning as well as to communicate the same to the target customer group. The new product should be positioned as an alternative to those customers who prefer classic range of products that have more perceived longevity and can be used for many seasons. This particular category will further enhance the brand positioning and competitive advantage of HM. This is because of the fact that luxury watches for women belonging in the specified age group is a niche market and currently a few prominent brands operate in it. b) Distribution strategy The new product will be targeted to customers, who are slightly more matured, in terms of age as well as preferences, than the traditional base of customers of HM. However, initially limited range will be launched in a few selected stores at Sweden. Inbound logistics- Selected group of suppliers, located in both Asia and Europe will be co-ordinated and clarified about the exact requirements for the new product launch. A new group of local suppliers need to be selected. The suppliers will transport the materials to the production facilities located in the vicinity. Operations- The production team will co-ordinate directly with the RD department and operate accordingly. The operations facility will be located in Sweden, within the vicinity of the suppliers. Outbound logistics- The finished products will be transported directly to the selected stores at Sweden, post approval from the management and RD department. Marketing and Sales- The launch of new product ranges should be announced through hoardings at strategic locations, prominent displays and verbal communication at point of sales at the selected stores where the products will be launched. Moreover, the brand website should be updated along with interactive online tools to assess customers reactions and level of anticipations leading to the launch of the new range. c) Pricing strategy The pricing strategy has to be designed on the basis of the nature and specifications of the intended target group of customers. Pricing strategies quite often can enhance or diminish the intended positioning of a brand (Boone Kurtz, 2013). Moreover, pricing strategies are often perceived as an integral part of the entire brand identity. There are a host of alternatives as far as pricing strategies are concerned. Skimming pricing involves setting high prices in order to ensure maximization of profits and revenues initially. Gradually the prices are reduced and the products are made more affordable. However, this strategy is not feasible in this case as the price will be kept high consistently with an intention of attracting specific groups of customers. High low pricing involves maintaining high prices with occasional promotions and discounts. In this case, there are no scopes of discounts in the initial stages hence this strategy is not feasible (Eagle, Dahl, Czarnecka Lloyd, 2014 ). Premium pricing strategy should be implemented in case of the new product launch. This will ensure that the target customers will associate the high prices with better quality and durability compared to the traditional product range offered by the brand. d) Integrated marketing communication Integrated Marketing mix is a common tool that is being used increasingly by prominent brands. It is aimed at ensuring maximum reach to the target customers as well as desired impact on the intended group of potential customers. The main components of Integrated Marketing mix are as follows: Product- The new luxury watch range will benefit from the brand reputation and value of HM. Moreover, the anticipation will expectedly be high as HM will be tapping new customer base and product range Price- Premium pricing strategy will be followed to attract the intended customer group (Armstrong, Adam, Denize Kotler, 2014). Place- The marketing channels will encompass traditional channels including in store displays and billboards at posh locations of the city where the target customers are expected to visit consistently, advertisements in high end fashion magazines and online channel including social media and brand website. Promotion- The promotional activities will include: Advertising- Traditional and online channels will be utilized for advertisement PR- Press conferences will be arranged to announce the launch of the new product range People at service interface- The salespersons at points of sale, at selected stores will educate and make the customers aware of the new product range. Positioning- The product range will be positioned as luxury items with durable quality (Richter, 2012). People- The target customer group are that which generally relates high quality with high prices and will consist exclusively of females within the age group 30-45 years. 4. Marketing mix and international expansion a) Marketing mix variables in different markets The marketing mix model for consumer segments consists of some basic components. These components are constant across the breadth of products available in consumer segments. However, the nature and patterns of these components often varies in accordance with the type of product. Segmentation Targeting Positioning Identifying segments-Luxury designer apparel segments customers on the basis of behavioral and lifestyle. Competition level-This continues to be a relatively niche market as global luxury brands in these category are few worldwide (Grose, 2011). Market attractiveness-The market consists of customers who have high purchasing power. Resources- Luxury brands generally have the resources of producing exclusive designs Competitor analysis- The number of global competitors is few, but prominent, as it is essentially a niche market. Actual target market- Specifications about the gender, age group are essential. Value proposition- Positioned as a product range that are available to a limited set of customers, who have better purchasing power than the average buyer. Identifying segments- Soft drink products generally target the mass market, segmenting on the basis of demographic and psychographic criteria (Pride, Ferrell, 2014). Competition level- High as this is a crowded market. Market attractiveness- Mass product generally has high market attractiveness, provided positioning is distinct Resources- Emphasis on cost leadership through resource optimization as this is a mass market product Competitor analysis- The market is crowded with prominent brands. Actual target market- The youth segment is the most lucrative one. Value proposition - Positioned as a youth oriented brand, highlighting the attributes and traits of the segment Fundamental differences between B2B and B2C marketing mix are as follows: B2C marketing mix often involves emotional buying behavior, based on sentimental factors. In case of B2B, rational purchasing is dominant (Hutt Speh, 2012). Brand loyalty is an integral part of B2C marketing mix. In B2C marketing, partners and customers are chosen almost solely on the basis of compatibility and convenience The basic components of marketing mix are same in case of both B2B and B2C. Compared to B2C market, B2C market focuses on more complicated value propositions and fewer number of target customers (Stevens, Loudon Wrenn, 2012) b) International marketing Both domestic and international market is comprised of similar components. However, specific aspects of these components differ significantly, when these two markets are compared. In case of HM, international marketing will offer the following unique aspects: Segmentation- The segmentation part will be similar as HM will retain the basic value proposition of delivering fashionable products at affordable prices in the international market. However, depending on the type of market that the brand operates in certain unique behavioral and demographic aspects of the overseas customer base has to be assessed (Zentes, Morschett Schramm-Klein, 2012). Accordingly, certain age and gender groups should be emphasized. In the domestic market female customer base is prioritized, with offerings for men and family also. However, depending on the nature of international market, the focus needs to be modified. Target- The relative attractiveness of the various segments has to be identified and assessed. The viability of the various segments may be quite different from those in the domestic market. Also, researches may reveal certain new potential customer segments. Positioning- HM should use the core value proposition of disposable fashion items at affordable prices, to consolidate its foothold in the market initially (Johansson Carlson, 2014). However, in the long run, other value propositions may also be explored. References Kotler, Philip, Burton, Suzan, Deans, Kenneth Brown, Linen Armstrong Gary 2012, Marketing, Pearson Higher Education AU Reynolds, Paul Lancaste, Geoff 2013, Marketing, Routledge, UK. McDonald, Malcolm 2012, Market Segmentation: How to Do it and Go to Profit from it. John Wiley Sons, USA Dahlen, Micael, Lange, Fredrik Smith, Terry2010, Marketing Strategies: A Brand Narrative Approach, John Wiley Sons, USA Baines, Paul Fill, Chris, 2014, Marketing. Oxford University Press, UK Hamilton, Leslie Webster, Philip 2012, The International Business Environment. Oxford University Press, UK. Kardes, Frank, Cronley, Maria Cline, Thomas2014, Consumer Behavior. Cengage Learning, USA. Wells, Victoria Foxall, G. R 2012, Handbook of Developments in Consumer Behaviour, Edward Elgar Publishing, USA. Young, Laurie 2011, The Marketers Handbook, John Wiley Sons, USA. Palmer, Roger, Cockton, Juanita Cooper, Graham 2012, Managing Marketing. Routledge, UK. Mullins, John Komisar, Randy 2013, Getting To Plan B: Breaking Through To a Better Business Model, Harvard Business Press, USA. Boone, Louis and Kurtz, David 2013, Contemporary Marketing, Cengage Learning, USA. Eagle, Lynne, Dahl, Stephan, Czarnecka, Barbara Lloyd, Jenny 2014, Marketing Communications, Routledge, UK. Armstrong, Gary, Adam, StewartDenize,Sara Kotler, Philip 2014, Principles of Marketing, Pearson Australia, Australia. Richter, Tobias 2012, International Marketing Mix Management, Routledge, UK. Grose, Virginia2011, Basic Fashion Management, AC Black, UK. Pride, William Ferrell, O. C 2014, Foundations of Marketing, Cengage Learning, USA. Hutt, Michael Speh, Thomas 2012, Business Marketing Management: B2B, Cengage Learning, USA. Stevens, Robert E, Loudon, David L Wrenn, Bruce 2012, Marketing Management, Routledge, UK. Zentes, Joachim, Morschett, Dirk Schramm-Klein, Hanna 2012, Strategic Retail Management, Springer Science Business Media, UK. Johansson, Johny K Carlson, Kurt A 2014, Contemporary Brand Management, SAGE Publications, USA.

Norwegian Wood Literary Analysis Essay Example

Norwegian Wood Literary Analysis Essay The Beatles, the Beach Boys, Stevie Wonder, and Bob Dylan are some of the many Western recording artists Haruki Murakami has mentioned in his novel ‘Norwegian Wood’. Throughout the novel, multiple Western pop culture references are often made, making it a recurring motif. Toru Watanabe has mentioned multiple times in his narration that he is one of the few young people in Japan who listen to and read American songs and books. However, the specific motif that I have noticed in the novel is the song ‘Norwegian Wood’ by the Beatles. Its significance to the story, being the title reference itself and its perplexity of meaning makes me curious as to why Haruki Murakami chose this specific song. The allusions between the song and the story are endless, making this novel in the place where it can be interpreted in many ways. ‘Norwegian Wood’, the song by the Beatles, is about a boy who is misled into believing that he was going to have sex with a girl, who instead shows him her furniture and he ends up sleeping in a bathtub. The next day, he wakes up and finds the girl gone. He proceeds to have revenge by setting her Norwegian Wood furniture on fire. In a similar but different way, Toru was misled by Naoko into chasing after something she was not intent about offering to him, which was love. Toru wanted Naoko’s love gravely and Naoko sought sole companionship in Toru. In the song, it said â€Å"I once had a girl, or she once had me.†, which in my opinion defines the relationship between Naoko and Toru. We will write a custom essay sample on Norwegian Wood Literary Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Norwegian Wood Literary Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Norwegian Wood Literary Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Towards the middle of the story, Toru travels to Ami Hostel, where it is in a secluded forest and hidden. Of course, it seems to be no coincidence that the title of the song is ‘Norwegian Wood’. As Naoko introduces it to Toru, he is convinced that it really is better than other hospitals in the ‘outside world’. To Naoko, Ami Hostel was her sanctuary and joy. This is similar to the way the girl in the song, who asks the b

Ancient Arcitecture essays

Ancient Arcitecture essays Looking around Eugene, one can see the obvious heritage of architectural ideas. There are domes, fluted pillars, arches, and many other styles that were originally conceived in the ancient world. The influence of Greece, Rome, and the Renaissance can be seen literally everywhere. One place these ideas come together is the facade of the Christian Church at 1166 Oak, between 11th and 12th Street. The front of the building would make any citizen of ancient Athens feel at home. The wide steps rise up to the stately row of Doric columns, which support a beautiful cornice and pediment that could have been found on a temple in any Greek city-state. There is a sense of balance and harmony. Of course, a person from ancient Greece would wonder why the building is painted white, when all the statues and public buildings of his time were painted in vivid colors. When the people in the Renaissance time revived the Greek and Roman ideas of architecture, they added to it the mathematics derived from Newton and Galileo. Because of the newfound knowledge, engineers could calculate the stress and strain that they put on pillars and domes. This allowed much more accurate building of large spaces. Therefore, it is not unusual to see a dome rising behind such a Greek facade like it does on the Oak Street church. Christopher Wren, the Renaissance designer of St. Pauls Cathedral in London, was one of the first to face the challenge of a large dome in the center of a church. The dome that is the main feature of the church in Eugene is following in this pattern. It is interesting to speculate why this style of building was used on structures that have been built so long after the original impulse. I think that it is because the buildings like this church give an air of solidity and steadfastness in a hectic western town like Eugene, which has very little history of its own. Compared to the thousands of years that the Greeks and Roman buildings h...

Dissertation Format

Dissertation Format Dissertation writing is an exhaustive academic experience, the successful completion of which demonstrates the candidates ability to address a major intellectual problem and arrive at an independent, successful conclusion at a high level of professional competence. What Is a Dissertation A dissertation  could be thought of as an extremely long essay. However, there are some very key differences both in structure and purpose: A dissertation is normally broken up into chapters. You must identify your own area of interest, define your own questions and explore the subject in depth. You must form your own conclusions and defend them. Experience the process of producing knowledge. Learn how to manage a project from beginning to end. Demonstrate your communication, information-seeking, and intellectual skills. Demonstrate your competency in carrying out an independent research project. DISSERTATION WRITING Dissertation writing is an exhaustive academic experience, the successful completion of which demonstrates the candidates ability to address a major intellectual problem and arrive at an independent, successful conclusion at a high level of professional competence. Its results constitute an original contribution to knowledge in your field of study. Writing a custom dissertation is undertaking a big step towards your future academic career, and each student deciding to take the challenge inevitably faces certain complications on the way. If you feel blocked at the very beginning of the process, stall midway through, or lack compelling material then you have to come to the right place for the most comprehensive dissertation writing service. Dissertation Format When working on your dissertation, ?onsider its main parts which are the following: Abstract This is how your abstract should look like: Problem: What you have detected, and why you think this needs to be solved. Objectives:  What you have set to achieve, and how it pertained to the problem. Methodology: What way you have selected to come to the solution of the problem. Achievements: What points you have reached and in what way it is connected to your objectives. Attestation You need to write a short abstract where you admit that you are aware of what plagiarism is  and that all the work you have done is original, except for (if any) parts taken from (you need to specify the sources). Acknowledgments Here you can thank or mention anyone who has helped you develop your dissertation. You can also acknowledge any source of work that you have used in your dissertation. Table of Contents Writing a concise table of contents is crucial for a good dissertation, as it makes it easier to read. It is a good idea to use some of the text editing software features to help you automatically generate the TOC. List of Figures   It is a good idea to create a list of figures, that you use throughout your dissertation. They will be easier to find. Introduction Work on the introduction of your dissertation. Please consult your professor, as this would be the best way to create a proper introduction part for your dissertation. The Body of the Dissertation (also known as technical chapters) The technical body of the dissertation consists of several chapters. You need to follow a logical structure in how you present your work. If you are working on a process that consists of phases, please do not make your dissertation look like a diary. Each chapter can be subdivided into sections. Each section can consist of subsections if needed. Literature Review The review of literature used in your dissertation. Writing up this chapter will help you show your knowledge of the subject. Conclusion The conclusion of your dissertation should consist of the following subsections: Summary. You need to summarize your achievement within the dissertation. Evaluation.  Take a look at what you have achieved and how well your objectives had been met. Future work. Explain how your results could be improved. Discuss on the further development of your work. References List all the sources used in  your dissertation that you have referenced to. You can use auto-referencing feature of your word processing software. CUSTOM DISSERTATION WRITING We hope this information comes in handy when you start working on your dissertation. In case you need assistance with your dissertation, general pricing plan for dissertation writing is as follows (prices are in US dollars, cost per page): #get_view(blocks/prices2.php)

2 pages single spaced. Question is too long write in here Essay

2 pages single spaced. Question is too long write in here - Essay Example Barnum was a business man at heart and he wanted to find a way to do exhibitions instead of working in the stagnant position of a grocery store. He was tired of dead end jobs and wanted something more substantial (p. 3). The people in the United States were already used to seeing exhibits and these exhibits were part of pop culture. Barnum just saw an opportunity and he went with it. Everyone loves a good story and this is one of the reasons why Barnum was so successful. As an example, the Joice Heth exhibit was a very old woman that Barnum built a story around. He gave the public an understanding of this exhibit before he actually showed it and people became so curious about the exhibit that they had to go and see it. He took over the exhibit from some other people who were selling it; Barnum saw this as his opportunity and looked for ways to market her. Capitalizing on the "fact" that she was 161 years old and a slave of George Washington, (p. 6) Barnum was able to create a mystery around her and make people want to see her. Barnum was also smart because he changed Heths story for each of the towns he visited. He elaborated the story where necessary and he seemed to be able to "read" the crowd. This may have meant that he did research ahead of time on the area (maybe through newspapers) and then went into the town and gave the presentation. Although newspapers criticized him, he kept going. As an example of his genius, when he booked the Heth exhibit, it was at a time when Manhattan, and particularly Broadway was going through a "massive expansion of commercial entertainment" (p. 3). This allowed Barnum to easily fall into American pop culture and find a place that would last him for many years. People were already used to seeing "artful deceptions" and Barnum just created more of them. Besides his exhibits, Barnum developed a pseudonym to write -- Barnaby Diddleum

Compare constitutional protections of aboriginal rights in Canada to Essay

Compare constitutional protections of aboriginal rights in Canada to comparable rights protections in another country with an indigenous population - Essay Example dispensation in Canada indicate that the Canadian government has demonstrated interest in creating clauses that would not only promote the rights of the aboriginals, but also group them under a special category which would enable the community to enjoy government protection. In a bid to illustrate the involvement of various governments in protecting the rights of aboriginals, the paper would compare the constitutional protection of the aboriginal rights in Canada and Australia. Both Australian constitution and Canadian constitution recognizes the aboriginal community and the Torres Straight Islanders. This step is critical in strengthening the rights of the aboriginal community in the two countries. However, the constitution of respective countries seems to project or define the extent of protection that it can provide to the aboriginal community. For instance, in both cases, the constitution of the two countries stipulates that it will promote the culture and tradition of the aboriginal community in the present time and in the future. According to the provision of this clause, the constitution defines the protection of the cultural activities of the aboriginal community (Uribe, 2004:1-18). The cultural right includes indigenous practices and traditions that are synonymous with the indigenous community. The enactment of the section 35(1), Constitutional Act 1982 of the Canadian constitution does not only recognize, but also affirms the existence of the aboriginal treaty rights. The Supreme Court decision in the sparrow case indicated that the section 35(1) has set new dimension of protecting the rights of the aboriginals. Available literature indicates that it supersedes the colonial landmarks, which barred the Canadian aboriginal from some fundamental rights (Uribe, 2004:1-18). On the contrary, the Australian constitution fails to demonstrate the protection of the Indigenous rights. The Kruger’s case is one of the historical instances where the protection of

The reasons for stalemate on the Western Front Essay Example for Free

The reasons for stalemate on the Western Front Essay WW1 started as a war of quick lightning thrusts and high mobility, but degenerated into an astonishingly protracted war of static battle lines. The Western Front was the name given to the line of trenches stretching from the Belgium coast to Verdun. Following the Battle of Marne and Aisne of 1914, both sides dug in believing trenches to be temporary. The Front stretched for hundreds of miles, meshed with complex trench systems and barbed wire. Why Stalemate The military plans (Schlieffen, XVII) had established a strict war by timetable. However, aside from the quick mobilisation of nations, the plans failed. They were proved to be useless as modern warfare removed the momentum from conflict. A poverty of strategic thought led to the stalemate. Both the British and French commanders were afflicted by the cult of the offensive. French generals Joffre and Nivelle were obsessed with the philosophy of esprit de corps mass infantry charges (a reluctance to charge was linked to defeatism). The British generals shared this outlook, as is superlatively demonstrated by Haigs Big Push. The aim to engage the enemy and bleed them proved successful in the end, however it needed time over years to prove so. The supremacy of defence due to technology helped prolong the war. WW1 was the first total war- a conflict between highly industrialized economies and militaries. Factories churned out ammunition; mass shells and people from both sides were conscripted. Barbed wire, machine guns, gas and rifles held out enemy advances. The absence of super weapons such as the tank and bomber were not yet developed and thus failed to counter these defensive tactics. The ability of the machine gun was equivalent to half a company of riflemen. Thus, sides were able to repel the enemy with relative ease. The Somme illuminates the verity of the artilleries misjudgements. A massive  8-day bombardment of the Germans did very little, with 1/3 of the shells failing to explode. This also suggests the effectiveness of dugouts. The German dugouts were up to 8 metres deep, thus very few shells hit the troops. Technology of mass transit systems also prolonged the war. Railroads and roads were used to bring ammunition and troops quickly to the front, to restock losses. Added to the unwillingness of generals to follow up on small victories, this led to neither side being outweighed by the other. Attempts to break the stalemate Both sides attempted to end the war quickly, however many of these strategies did the opposite. The development of tanks, gas and aerial support all served the purpose of shortening the war. Both the Battle of the Somme and Verdun represent the respective mass pushes to topple the enemy. However the Somme was left unchecked despite the huge casualties. Generals were set to sacrifice troops, and time for eventual strategic victory. The 1917 Battle of Cambrai also illustrates the successful use of the tank to mobilise the war. Entente tanks pushed through the German lines, giving an indication of how future battles would be fought. Total war- the attempt of both sides to sink all efforts to the waging of war, was for the purposes of breaking the stalemate. Troops were conscripted en masse, while an economic war was being fought. The naval blockades helped starve the enemy.

Free Essays - Autobiography of Malcolm X :: Malcolm X Essays

Review of the Autobiography of Malcolm X The Autobiography of Malcolm X as told by Alex Haley is about a man who changed the history of America. Malcolm (Little) X preached what he believed about racism, discrimination, and segregation. He went through many changes in his fight for equality. The three transformations that really changed the way Malcolm thought and preached where his transformation in prison, his transformation into the Islamic religion (following Elijah Muhammad), and the biggest transformation of all, his pilgrimage to Mecca. In all of Malcolm actions, teachings and transformations we learn different points of view and we get a good look at different aspects of events. The life of Malcolm (Little) X as told in his autobiography should be read by all. Malcolm X while in prison completed his first transformation. Like many great figures and history makers had a low point in is life. At this time Malcolm was into drugs, hustling, women and money. He became so dependant on making a lot of money he and some of his friends decided to rob the house of an old white man. They were caught for this crime and were not only charged with this crime but were also charged with having sex with white women. Malcolm and his friend "Shorty" were sentenced to six years in prison. The two white women that were Malcolm and Shorty’s accomplices were sentenced to a year in jail. During the first couple days of prison Malcolm was coming off a drug high and was having withdrawals. These withdrawals led Malcolm into solitary confinement for two months. When he was let out of his chamber he met the man that would later be responsible for Malcolm’s transformation. This man was a follower of the nation of Islam and the great Alijah Muha mmad. Malcolm learned a great deal form him. This shows us that even in the worst of circumstances we can learn and become better. This transformation was a great test for Malcolm and starts to let us see what a great influence he would end up being in the lives of many Americans. Malcolm’s second transformation was his immersion and dedication to the Nation of Islam. He followed the "great" Alijah Muhammad and his teachings. Malcolm started preaching to small amounts of followers. It did not take long for the word of Malcolm’s preaching to get into the community.

Compare and contrast between persepolis war and vietnam war Essay

Graphic Novels showing conflict of war can be described in different ways. These ways are determined by the target audience and the authors decision of mood.The imagery in Persepolis and the vietnam story are affected by these choices made by the author. There are differences in the style of this book in which the reader uses to show emotion such as the target age group, the emotional aspect as well as the realism of the story. The imagery which detail is displayed in a complex or simple way can both give the reader insight while portraying a different perspective at the same time. Persepolis and the vietnam imagery both use a black and white graphic weight creating a dark feeling shown by the subjective style. They use detailing in the background like the shadowed soldiers in the Vietnam images or bright flashes of gunshot in Persepolis, thus giving the reader a different perspective. The vietnam images provides a more in depth style that provides in order to show the author’ s message. However, the simple imagery used in persepolis is to get a point across using symbolic images and a straightforward style rather than in the vietnam images the sketched lines and detailing brings out a specific emotion. The target audience in which the author and/or illustrator wants to reach out to affects the type of imagery and message they want to send out,such as a story about the conflict of war to children can be subtle rather than show a harsh reality yet can both depict a mood of conflict and struggle. These two graphic styles can both get across the subjective opinion of war being undesirable by the emanata of struggle seen with the characters to the reader. They both compare the harsh reality without being too gruesome. Persepolis uses a more cartooned illustration to portray a childlike perspective thus having a target audience of young readers. In contrast, the Vietnam imagery’s perspective differs in the point of view. This shows the difference in fighting in the war rather than suffering the consequences, demonstrating an adult understanding. War can convey many emotions depending on the authors/illustrators mood they want to convey to the readers by using simple and/or complex emanata and graphic weight in similar and different ways. Persepolis and the vietnam both inflict a sympathetic emotions by showing  the struggles shown by their stressed emotions and facial styles. As well as their similar use of contrast between light and darkshows a emotional aspect of the conflict of war. To contrast the Vietnam images uses shading and shadows to add more tension and grit displaying a impactful emotion. The Persepolis imagery uses thick heavy blacks and whites without any shading making the images simple and the emotions it portrays to the reader shallow and not as complex. In conclusion these two works of graphic reading can be contrasted and compared by only three categories of realism, target age groups, and emotions. These both shared the struggles of the conflict of war as well as portraying different views and perspectives. As well as displaying an obvious age target. Even though they are similar they are both different in showing the conflict of what goes on in a war.

System Archetypes

Every company strives to increase revenue and stabilize or decrease operating expenses. The Yellow Book once had a steady revenue stream, which coincided with the operating expenses. The steady rise in sales and revenues also means an increase in production while maintaining an equal level of customer service. This displays several archetypes, including limits to growth. The Yellow Book will continue to experience growth, however if deadlines are not met and mistakes are made in advertising, this will cause the direct customer to be influenced negatively, and ultimately reduce revenues with loss of customers. In order to maintain balance, production must be equal to revenue and customer service should be stable. Growth and underinvestment is an archetype that The Yellow Book is currently moving towards. The graphic designers and production teams are being stretched beyond their limits. While they are currently working hard to keep up production with demands, the overworked employees will not be able to maintain the motivation and morale needed with sales gradually on the rise. Advertising is not an area where performance standards can be lowered. If a 95% satisfaction rate is the current standard and the organization decides to decrease to 85%, there is a strong change that the 15% of unhappy customers will either not renew their ads, or could be granted free advertising, which will negatively affect revenue. The diagram below shows how growth and underinvestment and increase in demand causes a need to reinvest in production to stabilize customer satisfaction. The capabilities and core competencies give The Yellow Book a competitive advantage. The strategy it needs to adapt is a long term plan to maintain service levels year after year, not just book after book. A customer may give The Yellow Book a second chance if they experience an error, but it is doubtful there will be more chances and advertisers will be lost.

Descriptive Essay Sample on My Father Who Is He for Me

Descriptive Essay Sample on My Father Who Is He for Me I have been asked numerous times throughout my life what my dad is like. I have always asked the person to clarify if they want to know about my dad or my stepfather. Both have been a very important part of my life; however, they have significant differences. The same question always arises: If a man is my father does that automatically make him a dad? I believe anyone can be a father, but it takes someone special to be a dad. My biological father stands about five-feet ten-inches tall and reminds me of Santa Claus in a way, with his big belly, white hair, mustache and beard. From the time I can remember my father has always had a three-bedroom house big enough for his current wife and her child. Our weekend visits usually meant spending time with our stepmother and stepsister. Since my father was a truck driver he was gone most of the time. Weekends when he was at home I recall spending much of my time fighting for his attention, which left me feeling emotionally closer to him when he was on the road rather than when he was in the same room with me. I still have these same feelings after all these years. I never enjoyed seeing my father hugging and kissing my stepsister and pushing me away when my stepmother was in the room. My father claimed he held high family values; everything he did was for his family. The part he frequently left out was that this only applied to his current family, not the children he had left behind, emotionally and physically. My father worked long, hard hours driving an eighteen-wheeler truck across the United States to provide for his family. Unfortunately, he did not use his money for his biological children. My mother stopped receiving child support payments when I was around six-years old. One day when I was around 11 years old my father told me â€Å"I will always be a truck driver. This is the only way I can stay away from the house and make my marriage work.† My father quit school in the 11th grade and began driving trucks when I was approximately four-years old. He did not believe then or now that having an education would help anyone succeed in life. Life experiences are all the education you need, and if you need something someone will give it to you. Unfortunat ely this is my father and the way he is; luckily for me he was not the father figure in my day-to-day life. Now to introduce my stepfather, he has been in my life since I was five-years old. My stepfather stands six-foot two-inches tall. Although he is very tall, he has always been a slender man. I remember to this day the large, six-bedroom house we grew up in; everyone had his or her own room for privacy. I can still remember playing baseball in the backyard, table tennis in the den and having my stepfather at my soccer games cheering me on. Although there were a total of five children in the house my stepfather always spent one-on-one time with each child, making us feel important and loved. I will never forget the Christmas when I was nine-years old; all I wanted that Christmas was a red fur coat. I found out fifteen years later that my stepfather spent two months driving around and calling every major store in an hour’s radius of our home looking for a red fur coat. It was the last present I opened that day and though I did not know it at the time I learned what the true meanin g of family and loving someone is. My stepfather was a very quiet, cold looking man on the surface, but when it came to family he was the warmest person I knew. He always seemed to know when I needed a hug to cheer me up or when I needed to be left alone to sort things out. I believe my stepfather holds high family values; he was very focused on his family. He worked very long, hard hours in management for an aerospace company. He believed in being home every night with his family with an occasional business trip a couple of times a year. My stepfather once told me, â€Å"If your family needs help you should be there to offer any support you can. Always put your family before your career; it is the only one you will ever have.† My stepfather graduated from college and went straight to work; he held one job his entire life until he chose to retire. From the time I can remember my stepfather always challenged us to be the best we could be at whatever came into our lives; he instilled in us that if we want something badly enough we will work hard enough to get it. He challenged us to attend college so we could have a career; a job is a job but a career will make our family successful. Both my biological father and my stepfather have had major effects on my life. Although I do love my biological father, after all he did help bring me into the world, I do not consider him to be my dad. I will always consider my stepfather to be my dad; after all he has always provided the love and guidance that I needed while growing up. Anyone can be a father, but it takes unconditional love to be a dad. My father has taught me what kind of life I do not want, while my dad taught me how good life can be. Caring, loving and nurturing through the good times and the bad are some of the values that make a dad.

Adverbs and Hyphens

Adverbs and Hyphens Adverbs and Hyphens Adverbs and Hyphens By Maeve Maddox A reader pleads, Please, please, please discuss the use of hyphenation (and lack thereof) of adverbs with adjectives. I keep seeing the likes of â€Å"newly-minted doctor† or â€Å"visually-impaired cat† regularly these days and it makes me crazy! Is it something thats becoming more acceptable? Or is it the general lack of editors and grammatical knowledge? Punctuation rules are hard to grasp. However, the rule about hyphens and -ly adverbs is easy enough to master: When a compound modifier–two or more words that express a single concept–precedes a noun, use hyphens to link all the words in the compound except the adverb very and all adverbs that end in -ly. AP Stylebook, 2013 edition. Boldface added. And, Compounds formed by an adverb ending in ly plus an adjective or participle (such as largely irrelevant or smartly dressed) are not hyphenated either before or after a noun, since ambiguity is virtually impossible. (The ly ending with adverbs signals to the reader that the next word will be another modifier, not a noun.) Chicago Manual of Style, 7.82. Not all adverbs end in -ly. The adverb very has already received special mention in the rule from the AP Stylebook: Very is never followed by a hyphen. But what about the adverb well? According to AP, we must hyphenate well when it is part of a compound modifier: well-dressed, well-informed, well-known. AP also advises that a compound that’s hyphenated before a noun is also hyphenated following a form of the verb to be: The man is well-known. The woman is quick-witted. The children are soft-spoken. The play is second-rate. The University of Iowa writing site concurs: Compound adjectives beginning with â€Å"well† are hyphenated no matter where they are in the sentence. When a modifier that would be hyphenated before a noun comes after a form of the verb to be, you usually keep the hyphen to avoid confusion. The editors of the Chicago Manual of Style seem to disagree: When such compounds follow the noun they modify, hyphenation is usually unnecessary, even for adjectival compounds that are hyphenated in Webster’s (such as well-read or ill-humored). For good measure, I looked in at the American section of OxfordDictionaries.com where I found this directive: With compound adjectives formed from the adverb well and a participle (e.g., well-known), or from a phrase (e.g., up-to-date), you should use a hyphen (or hyphens) when the compound comes before the noun: well-known brands of coffee; an up-to-date account, but not when the compound comes after the noun:    His music was also well known in England. Their figures are up to date. Straightforward instructions, these, but when I looked up â€Å"well known† in the U.S. part of OxfordDictionaries, I found this among the examples of usage: The result is well-known, and we need only linger to consider the crucial lesson from this. When the experts contradict themselves and each other, what’s an ordinary mortal to do? Hyphenation is not an exact science. The one rule you can memorize with confidence is that a hyphen is not needed when an -ly adverb begins a phrasal modifier*. For everything else, choose a style guide or dictionary to follow. *Warning: Not every word that ends in -ly is an adverb. Watch out for nouns like family and supply, and adjectives like only. For example, â€Å"family-oriented websites†; supply-side economics†; â€Å"only-begotten son.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should KnowSelect vs. Selected45 Idioms About the Number One

Colonialism Essay Example | Topics and Well Written Essays - 250 words

Colonialism - Essay Example Unfortunately this was not Lumumba and he had to go. Patrice Lumumba was assassinated on 17 January, 1961. His assassination was ploted by the U.S and Belgian governments in conjuction with some Congolese accomplices. A Belgian execution squad was set up to kill him. Foreigners invaded Africa in the late 1800s and early 1900s for many reasons. Various African countries were colonised by different countries who were in pursuit of different agendas. For instance, Kenya was colonised by Britain who wanted to conduct slave trade. The following are some of the reasons why African countries were colonised: i. Search for raw materials. While carrying out their excursions, the European realised that Africa was a very rich continent and its inhabitants were yet to realise this. The continent was rich in raw materials for instance; the Beligium invaded Congo partly for its rubber and ivory. Upon colonising these African countries, the European nations acquired labour from the Africans themselves then exported the materials to their homeland. iii. ‘Western civilisation’. King Leopold was the Belgian King at the time Congo was colonised. He claimed that he wanted to bring western civilisation to African countries for instance Congo. However, this was a mere ruse meant to distract from his real intentions. The King wanted to amass personal wealth in Congo. Most African countries reacted to their colonisation through violent means, however some countries chose not to oppose their reign for instance Burundi who instead collaborated with the foreigners. Congo was one of the countries who responded through violent means. The Congolese resisted colonisation for many years, killing very many of King Leopold’s soldiers. One of the famous uprising was led by a chief in the lower Congo rapids, Nzansu. Leopold however retaliated through the use of even severe means of cruelty. Whoever opposed his

Barriers to Business Communications Essay Example | Topics and Well Written Essays - 250 words

Barriers to Business Communications - Essay Example Because the lack of feedback is exist between the call centre agents and the customers due to the cultural customs. In our society the status symbol does exist and this problem is heading upwards in the organizational structure when the manager is on the executive post and he/she cannot transform his/her policies or the programs properly to the lower management the reason behind are the status or designation that creates a hurdle in an effective communication. Moreover, individual personal behavior is essential and an effective role in communication (L. Erven, 2008). If the distortion is exist between the sender and receiver due to any reason like technical jargon, social, racial, educational background, and ethnic etc background also creates a lack of communication (L. Erven, 2008). Organizational culture and norms in which the employee is working also the prime element behind effective communication. Like ignoring the employees in a few prickly matters, completely ignoring, embarrass every time when the employee is eager to share his/her ideas, inputs or thoughts etc. The factors of reluctance, refusal etc also the lack behind effective communication (L. Erven, 2008).

What is Federalism Research Paper Example | Topics and Well Written Essays - 750 words

What is Federalism - Research Paper Example The federal government was left to handle the issue of interstate and international commerce and coining of the currency while the states dealt with and regulating the interstate power and to conduct their own elections as well as to exercises their own powers which had not been defined by the constitution. This type of federalism was however overtaken by state federalism which was also known as cooperative federalism where there was cooperation between the state and national government and this took place between 1939 and 1969. There were no clear boundaries where one type of authority began or ended even in the local level of governance. Between 1969 and the present new federalism prevailed. It insists on devolution where the states are given some power and responsibilities and limiting of powers of the federal government. This was called for on the logic that the locals and states were in a better position to be effective since they are at the people’s level and understands the circumstances at that level better than the federal government would. Federalism has allowed sharing of not only power but responsibilities as well. This has led to a peaceful coexistence and working together between the two types of governance system on social issues but more so political issues (Welch, Gruhl, Rigdon and Thomas, 2011). State legislators aim to bring to their respective houses prospective laws and policies that will not only benefit their state but other state as well which leads to coexistence in politics a thing which was previously not possible in the previous types of federalism or would simply be non-existent. A country having the all the powers being held by only one person leads to dictatorship and political problems. This is what happens in nations that lack federalism or even just devolution of powers which are only held by a few people in the government. With the system of federalism where power is divided between the federal and state,

Effect of Country Development on Technology

Effect of Country Development on Technology Introduction Technology is becoming increasingly very important to the success of all business firms, and to the national economic growth. The process of globalization is driven by technology development and the ability of corporations to uplift the use of technology effectively and rapidly. The technological gap between developed countries and emerging nations has narrowed but still remains huge. The first step to narrowing the gap is for emerging nations to absorb technology successfully. The rapid economic growth achieved by the newly industrialized economies has generated a vast amount of research on the mechanism behind the economic take off. According to F. Montes-Negret (2008), progress in developing countries reflects the absorption of pre-existing technologies not at the frontier inventions. In general terms, catch up refers to the ability of a country to reduce the gap in productivity and income with respect to the leading international countries (Fagerberg-Godinho,2005). Perez (1988) views catching up as a question of relative speed in a race along a fixed track, according to him, technology is understood to be a unidirectional process. Furthermore, he observes that every country is a beginner in terms of the newly emerging techno-economic paradigm, which implies the possibility of being a latecomer. Research has shown that in the catching-up process, the late-comer does not simply follow the path of a technological development of the advanced countries. Instead, they would rather skip some stages or even create their own individual ways which are different from the developed countries. By doing this, it may result in the developing countries becoming latecomers in technology advancing. For the country to have growth in economy and industrial development, it needs to have an absorptive capacity and ability to tap in the worlds technology pool. Cohen and Levinthal (2000) explains absorptive capacity as the ability to assess the value of external knowledge and technology and to make necessary investments and changes to absorb and apply these changes in a productive manner. The development of new-to-the world knowledge can be considered to be innovative which can be a costly learning activity that a country can employ in order to catch up with others through technology absorption. Innovation and technology absorption are two distinct processes, that is, innovation promotes absorptive capacity because the generation of human capital and new ideas, and the associated knowledge spillover effects, help build absorptive capacity. RD is a key input into innovation and is also an input into absorption capacity. Absorption of technology is considered a necessary step to promote the development of human capital and the productive base, paving the way for innovations at the global knowledge frontier. Research and development (RD), patents, trade, and foreign direct investment are major channels of technological absorption, allowing diffusion of new ideas and manufacturing best practices among countries and firms. R D is a key input into innovation and is considered to be a very important key in the absorption of technology (Cohen and Levinthal). Rogers (2003) defines examples of technology absorption as the adoption of new product and manufacturing processes developed in other countries; upgrading of an old product or process, licensing technology, improving organizational efficiency and achieving quality certification. This paper will discuss how properly designed economic policies can significantly influence the degree to which a country absorbs new technology, that is, it will discuss the pre requisites for technology catch ups. The need for a stable and conducive policy framework and a business-friendly investment climate is what makes the countrys ability to absorb technology and knowledge, and this depends on its organization and the skills of its workforce. Further more the paper will discuss the channels that developing countries can use to catch up with other developed countries through technology absorption such as trade flows, foreign direct investment (FDI), RD and patents. Literature Review The very rich literature on catch-up through technology is full of countries that in the past decades have managed catch up with the developed countries, others that have succeeded ahead and several that have fallen behind in technology and failed to be par with the developed world (Abramovitz, 1986). More research has identified a series of factors that have affected the sources of catch-up. One of the elements is regard to the presence of learning and capabilities in the domestic firms (Bell and Pavitt, 1993, Kim, 1997; 1999, Lall, 2001, Kim and Nelson, 2000, Lee, 2005). Catch-up countries should try to adopt the Schumpeterian view of the process of innovation, according to which economic agents are likely to innovate as a reaction to unexpected changes within the economic environment (Schumpeter, 1947). From the early traditional literature that emphasized how it was possible to close the gap though transfer of technology and the imitation of easily available technology, the liter ature on competences has forcefully moved to show the central role of the process of capability accumulation by domestic firms and the need of various types of capabilities for catch up: absorptive capabilities, innovation capabilities and complementary assets in order to adopt, adapt and modify technologies developed elsewhere or eventually generate new ones. Actually, the most current research has shown that any process of development and growth implies some kind of innovation, and that sequences of steps in the capability building process are necessary for development. The literature has also stressed the role of social capabilities (Abramovitz 1986) and the broad institutions of a country, including the research infrastructure (Mazzoleni and Nelson,2006) and financial institutions (Gerschenkron, 1962). In the catching up in income per capita or productivity public policy has often played a major role in different ways and forms in several countries such as Japan (Johnson,1982), Korea (Kim 1997), Taiwan (Wade, 1990) and Brazil (Mani, 2004). Also the upgrading of the level of human capital has proven a key element for catching up (Fagerberg and Godinho,2004 and Bernardes and Albuquerque, 2003). The literature further shows how technology in growth is the missing link between the developed and the less developed countries. There is a possibility of a catch-up scenario in the event that less developed countries are able to access and employ developed technology. In other words, less developed countries would grow at a higher rate until at such time that the differences between developed and less developed countries are negligible. This can be shown by the experience of East Asian countries (World Bank, 1993). Catching up is usually assumed to be dependent on the level of human capital and knowledge. Capital is a necessary tool for the economic success in the world today, because the countires need the capacity to mobilize knowledge and to use it to the fullest. A study by the World bank (2009) indicates that countries in the Sub Sahara of Africa (SSA) must harness both more capital and more knowledge. These African countries needs to invest heavily in physical infrastructure and productive capacity. However, maximizing productivity and achieving competitiveness will depend upon success in augmenting human capital and raising its quality. This has been shown by Namibia as it was ranked the second and fifth respectively in terms of technological sophistication and prevalence of foreign technology licensing in the competitiveness report. However, firm level absorption of this technology remains low as the country was ranked 15th. From this case we can learn that the use of technology require s skilled labor force. As earlier pointed out, investment in human capital remains a critical issue for Namibia and other developing countries. The use of technology requires supporting infrastructure such as good telecommunication and energy in particular. (?) Nations such as Australia, Chile, Malaysia, and Spain have responded by developing cross-sectoral policy frameworks to promote science, technology, and innovation. Within Sub-Saharan Africa, Mozambique, Rwanda, and South Africa have led the way with similar cross-cutting strategies. Other SSA countries that have produced national science and technology policies since 2000 include Ethiopia, Ghana, Lesotho, Malawi, Senegal, Tanzania, Uganda, Zambia, and Zimbabwe (Mouton 2008). Better education system can assist the developing countries in †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pre Requisites for technology catch up Technology absorption is often regarded as a pre requisite for breaking up a high cost economy and creating an economic competitive market internationally. The initial gap for countries which are trying to catch up with technology should not be too wide for them to be able to absorb knowledge from technological leaders. Moreover, late comers must have, or create, sufficient absorption capabilities. In this context, sufficient absorption capabilities are described as having qualified researchers who are able to understand external knowledge spillovers and recognize their value in operation. Developing countries need a strong human capital base that will be able to understand the new innovative systems that have been put in place by the advanced countries, hence they need well developed scientific, engineering and technical skills. Cohen and Levinthal (1990 pg .129) suggest that accumulated knowledge increases both the ability to put new ideas into practice. If the stock of knowledge i s increased, in general, additional learning will be facilitated. The growth of knowledge adds value to the countrys ability to adapt to new ideas thus becoming fast in catching up with technology. Technological progress depends on more than being exposed to foreign technologies. How fast it spreads within a country is at least as important and depends on the domestic technological absorptive capacity, the quality of technological literacy of the population and the quality of the business climate. Although major centers and leading firms may be relatively advanced, the rural population and the majority of firms do not exploit the best technologies, often because the necessary infrastructure and human competencies are not available. This may lead to some lags in technology catch up for developing countries. Nelson and Rosenberg (2003) explains the importance of the link between science and technology as this is one of the important tools for technology catch up. The technological progress requires the mobilisation, co-ordination and integration of many different types of knowledge, and thus involves different types of knowledge producing organizations like firms, research institutes, and universities. Research organizations should be able to communicate to each other about technology innovations that are occurring within their countries. This will enhance knowledge diffusion. With respect to the co-ordination and integration of knowledge across the research sector, communication or even interaction is needed. This can be accomplished by co-operation, strategic alliances, clusters, and networks, all of which install channels along which knowledge can be communicated. If communication exists within countries, the developing countries may be able to learn this as a good tool for success in technology absorption. Knowledge is no longer the disciplinary monopoly of a few institutions of higher learning; rather, it is becoming the product of problem-solving endeavors conducted within a shifting network of often informal professional interactions (Gibbons and others 1994; Gibbons 1998). The technological progress in developing countries is mainly a process of adopting and adapting to pre-existing technologies, hence developing countries perform relatively little when it comes to research. For the developing countries, technological progress mainly occurs through the adoption and adaptation of already existing technologies. The rapid increase in technological achievement owes much too increased linkages between developing and developed countries. Globalization in the form of imports of advanced products, and the transfer of business process technology through foreign investment and increased linkages with emigrant populations have increased the exposure of developing countries to more sophisticated technologies. Technology absorption needs stable and conducive policy framework hence policy makers should ensure that openness is maintained, they need to concentrate on strengthening domestic competencies, promoting the dissemination of technology and reinforcing the local business environment in order to avoid the constrain on technological progress in developing countries. Patents as indicators of Technology absorption SUMMARY Catching up does not necessarily need to be viewed in a linear and unidirectional way. As long as technology is understood as a cumulative unidirectional process, development will be seen as a race along a fixed track, where catching up will be merely a question of relative speed. Speed is no doubt a relevant aspect, but history is full of examples of how successful overtaking has been primarily based on running in a new direction.xiv Indeed, in new fields such as biotechnology, the developing countries are making efforts to move to the scientific frontiers but they plan to apply the acquired knowledge in developing products that are more relevant to local needs. [T]he larger the technological and, therefore, the productivity gap between the leader and the follower, the stronger the followers potential for growth in productivity; and, other things being equal, the faster one expects the followers growth rate to be. Followers tend to catch up faster if they are initially backward.xv The explanation for this paradoxical suggestion has to do with the level of technology embodied in a countrys capital stock. Developing countries with the relevant human capital base are always presented with new windows of opportunity for entering new technological systems. But doing so requires other skills such as the capacity to monitor international trends, formulate long-term strategies and determine the locational as well as infrastructure advantages of the country. Most African countries, for example, do not have the capacity or the requisite institutional arrangements for monitoring technological advantages. Planning efforts are usually of a short-term nature and therefore unable to accommodate technological requirements for long-term growth. In more recent years, most countries have been forced to adopt short-term planning strategies to enable them to implement macro-economic stabilisation programmes. However, the challenge now is to put in place longterm structural adjustment programmes which are based on industrial transformation. Technological catch-up may also involve the use of advanced technologies to deliver new products and services that do not necessarily compete with those developed in the industrialised countries. Many of the products of biotechnology, for example, may be relevant to certain locales and of little interest to the major firms. Their technological requirements, however, may be just as high as those for the products of the leading firms. The paper has shown that there are three points of entry into the game of technological competition. The first relates to the accumulation of basic technological competence in society. This is related to human capital formation. A country without the requisite technical competence is unlikely to make sustained advances in technological development. The second issue is the ability of a country to make an early entry into a particular technological system. This step can only be achieved where the first one has been accomplished. The last issue is the potent ial for a country to occupy particular technological niches as part of a strategy for industrial learning. With the widening range of technological trajectories and systems, the opportunities for the developing adopting any of the three strategies or combinations thereof are relatively high. To achieve improvement of production technology, i.e. technological progress, on a large scale, relatively more scientists and engineers must be engaged in research directly integrated in production of goods and services as opposed to the university and public research sector. Notwithstanding that universities and public research institutes play an important role in developing new products and processes, the majority of research is done by firms (Nelson and Rosenberg (1993)). For new products or processes developed by universities or research and development (RD) institutes, both domestic and foreign, to be implemented in firms roduction processes, the innovation must be adapted to firms specific organizational structure and production processes. This implies that firms understand the innovation and are able to revise it. Firms will have to do research themselves (Cohen and Levinthal (1989)) and might even have to repeat parts of the original research process, since they have only pa rtial knowledge about the innovation. This has important implications for the organisation of RD personnel: they should be employed in production as well. More RD personnel in production of goods and services will increase the possibilities for absorption and diffusion in this sector. because a weakening economic performance that threatens a return to the economic conditions of the 1990s would be a great human tragedy. But maintaining the current momentum, and accelerating growth wherever possible, requires measures that will substantially enhance economic competitiveness and nurture expansion of new tradable activities. To realize these objectives, The key to economic success in a globalized world lies increasingly in how effectively a country can assimilate the available knowledge and build comparative advantage in selected areas with good growth prospects, and in how it can enlarge the comparative advantage by pushing the frontiers of technology through innovation. The global knowledge economy has drawn attention to the value of â€Å"national innovation systems in the competition among nations (Nelson 1993; Porter 1990; Stern, Porter, and Furman 2000; Thurow 1999; World Bank 1999). Institutions that generate skills and knowledge, such as universities and rese arch institutes, are essential components of a national innovation system (NIS). In essence, an NIS is a melding of institutional capacities, coordination mechanisms, communication networks, and policy incentives that fosters innovation-led gains in economic productivity. In this web of institutional relationships, innovation can arise at any point. During the past decade, most African countries have pursued national economic growth strategies within the framework of Poverty Reduction Strategy Papers (PRSPs). Until recently, many PRSPs have been oriented toward attainment of the Millennium Development Goals, an internationally accepted set of performance targets spanning poverty alleviation, agriculture, and access to basic services. Concern with explicit growth promotion efforts as the means for sustainable poverty reduction is a relatively recent—but readily accepted—shift of strategic approach (Commission for Africa 2005). Bibliography Nelson, R. and E. Phelps (1966), Investment in humans, technology diffusion and economic growth, American Economic Review 56, 1/2, 69-75. Harding, T. and J. Rattsà ¸ (2008), Looking abroad to understand productivity growth: the world technology frontier and industrial sector productivity in South Africa, mimeo, Department of Economics, NTNU. Cohen, W.M. and Levinthal, D.A. (1989), Innovation and Learning: The Two Faces of RD,The Economic Journal, 99, pp. S.569-596. Cohen, W.M. and Levinthal, D.A. (1990), Absorptive Capacity: A New Perspective on Learning and Innovation in Administrative Science Quarterly, No. 35, pp. 128-152 Nelson, R.R. and Rosenberg, N. (1993), Technical Innovation and National Systems, in Nelson, R.R. (ed.), National Innovation Systems: A Comparative Study, Oxford: Oxford University Press, pp. 3-21 Nelson, R.R. and Winter, S.G. (1982), An Evolutionary Theory for Economic Change, Cambridge MA: Harvard University Press. Calestous Juma and Norman Clark; Technological Catch-Up: Opportunities and Challenges for Developing Countries, 2002, London , Print Publishers Hiroyuki Oba and Hrushikash Panda; Industrial developmeny and Technology absorption in the Indian Steel Industry, 2005, allied Publisher, New Delhi The World Bank, 2009, Accelerating catch-up, Tertiary Education for Growth in Sub Saharan Africa, Washington D.C J.Ratlso, Puzzles of Convergence and Catching Up;Regional Income growth in Norway, Department of economics , Norwegian university of Science and Technology